Branding and Identity, Creative Direction, Creative Strategy, Data Visualization, Design Systems, Environmental Graphics, Iconography, Illustration, Logo Design, Motion Graphics, Typography

In March 2020, Bristol Myers Squibb launched its new corporate brand. The new visual identity system reflected the commitment to compassionate science and putting patients first. The logo, typography, and color all work together to signal this and to position Bristol Myers Squibb as a forward-looking organization.

In 2021, I took over the creative direction for the Bristol Myers Squibb account at Siegel+Gale. I maintained and extended the new visual identity guidelines, refined brand color palettes and usage, created and expanded icon, illustration, and data visualization libraries, oversaw implementation initiatives and marketing team office hours, coordinated animation and sonic partners, and lead a design team on global brand initiatives such as:

2024 Coast 2 Coast 4 Cancer bike kits
2022 Coast 2 Coast 4 Cancer, 2022 Continent 2 Continent 4 Cancer, and 2022 Country 2 Country 4 Cancer bike kits
2021 corporate brand color palette evolution
2021 Global Diversity and Inclusion report
2021 holiday card design
Brand launch corporate journey
Brand training and office hours
Building signage programs across global campuses
Heritage museum
Icon library assets
Illustrated brand history video
Illustration library assets
Program, department, and initiative co brand identities

Transform Awards North America Silver, Best visual identity from the healthcare and pharmaceuticals sector and Transform Awards North America Bronze, Best corporate rebrand following a merger or acquisition