Branding and Identity, Creative Direction, Creative Strategy, Design Systems, Iconography, Illustration, Motion Graphics, Typography

As the creative lead for the global American Express account at Siegel+Gale, first as an Associate Creative Director (January 2022 to October 2022) and then as the Creative Director (October 2022 to present), I managed an interdisciplinary design team, freelance specialists, and vendor partnerships. I worked on strategically led projects and products such as:

2023 innovation concepts
2023 new corporate credit card onboarding experience
2023 refreshed green card
2024 Aeromexico partner card portfolio
2024 enterprise card design and production guidelines
2024 limited edition white gold card
2024 limited edition Year of the Dragon card portfolio (Asia market only)
Business gold card, 2023 refresh and limited editions
Centurion New York visual identity and materials
Centurion visual identity extension for the Asia market
Fee-free supplemental consumer, corporate, and business cards
David Jones partner card portfolio
Delta SkyMiles, 2023 second limited edition card
Delta business card, 2023 refresh
Hilton partner card portfolio, 2023 refresh
ITA Airways partner card portfolio
Italo partner card
Micro card innovation and design
Payback Germany card
SAS partner card portfolio
Send & Split product identity