With 20 years of professional experience, I have worked across a wide range of industries, including bespoke design studios, museums and cultural institutions, publishing houses, and leading creative agencies.

A native New Yorker, I currently reside in Brooklyn and hold an MFA from Yale University and a BA from Stanford University.

Experience

Independent Designer and Creative Director
July 2024 to present, May 2018 to April 2021

As a sole proprietor, I cultivate a deep understanding of stakeholders’ projects and business objectives, conduct thorough category research to deliver valuable market and audience insights, as well as benchmarks for evaluating creative work. In addition to maintaining an active role in design, I oversee full-service project management, which includes developing comprehensive scopes of work, creating phased project timelines, and managing budgets. I also coordinate the sourcing and management of external creative resources and vendors, including animators, photographers, programmers, production teams, and print services. Projects encompass a wide range of deliverables including complete visual identity systems and assets, brand guidelines, templates, branded experience concepts for events, pop-ups, and trade shows, books, brochures, catalogs, icon suites, and illustration libraries.

Select clients include Books&Cake, CBX, CWC, Siegel+Gale, and Solk Architecture.

Freelance clients prior to July 2024 included the Berkeley Art Museum and Pacific Film Archive, Conran Group, Decker Design, Heavy Meta Design, Hu Kitchen, InStyle Magazine, Landor Associates, Pearlfisher, Sarto Restaurant Group, Sherle Wagner International, Sir Kensington’s, SoulCycle, Stacy Bass Photography, WeWork, and the Yale School of Architecture.

Creative Director, Associate Creative Director, and Design Director, Siegel+Gale, New York
October 2022 to July 2024, January to October 2022, and April 2021 to January 2022

In my tenure at Siegel+Gale, I partnered with global clients to strategically develop, manage, and expand enterprise brands, campaigns, branded programs, and products. I led multidisciplinary teams, collaborating closely with strategy, brand communications, and experience teams, while also overseeing the execution of custom illustrations, animation, sonic design, icon libraries, and templates. I was also a key team member on multiple, successful new business pitches.

Select clients include American Express, Bristol Myers Squibb, NYU Langone Health, Omnicom, Philips, and SAIB.

Founding member of the Siegel+Gale Women’s Employee Resource Group and active participant in the Siegel+Gale mentorship program.

Creative Director, PS212, New York
October 2014 to May 2018

I led the creative division of a dynamic, fast-paced brand strategy and consulting firm, overseeing the growth of the firm’s design capabilities. I expanded the design services from providing supporting graphics and one-off projects to establishing a comprehensive visual branding and design practice.

Select clients included BNY Mellon, CBRE, CMMB, GE, and Web.com.

Design Director, Brand Union, New York
April 2011 to October 2014

I developed, managed, and expanded complex global brands by creating distinctive, strategically informed visual identities and comprehensive brand guidelines. I designed a range of branded materials, including whitepapers, annual reports, and presentations, while also providing expert consultation on the design and branding of client-created assets.

Select clients included Bank of America, CBRE, Corporation for Travel Promotion, DuPont, Fashion Center Business Improvement District, Lahey Health, and Lincoln Center and Lincoln Center Education.

Senior Graphic Designer, Landor Associates, New York
March 2010 to March 2011

I served as the client-facing lead designer, managing relationships with global corporations, including CitiBank.

Additional experience includes:
Graphic Designer, A4 Studio for Maharam, New York; Exhibition Designer, American Museum of Natural History, New York; Graphic Designer, HvADesign, New York; Graphic Designer, Yale Center for British Art, Connecticut

Education

Yale University, MFA with Honors
Stanford University, BA, Art History with Honors
California College of the Arts (formerly California College of Arts and Crafts), enrolled as a non-degree-seeking student with a focus on Graphic Design and Illustration

Recent Honors and Awards

2024 GDUSA Recognition for Advantage Solutions with Nijel Taylor and CBX
2021 Transform Award, Silver, Best Visual Identity from the Healthcare and Pharmaceuticals Sector for Bristol Meyers Squibb with Siegel+Gale
2021 Transform Award, Bronze, Best Corporate Rebrand Following a Merger for Bristol Meyers Squibb with Siegel+Gale
2015 Transform Award, Gold, Best Visual Identity from the Property Sector for CBRE, with Brand Union
2014 Graphis Design Annual 2015 Merit Award for the Lahey Health visual identity system, with Brand Union
2009 Connecticut Art Directors’ Club Silver award for the 2009 Maharam holiday card, with A4 Studio
2008 Society for Environmental Graphic Design merit award for the redesign of the Hall of Human Origins, with the American Museum of Natural History design team

For more information, please contact me at amandarbowers@gmail.com