
Bristol Myers Squibb 2021 Holiday Card Design
The 2021 holiday card designs combine sharply focused, silhouetted brand-colored images of scientific tools, such as microscopes, pipettes, test tubes, petri dishes and safety goggles. These materials are layered in kaleidoscopic compositions to create festive and whimsical seasonal snowflakes layouts. Like the parent brand, the design marries scientific rigor with humanity. The initial concept was so well liked that it was extended into a set of three printed cards and across a Q1 internal campaign.
December 2021

