Albert Einstein wrote, “Life is like riding a bicycle. To keep your balance, you must keep moving.”

Each year, a group of almost 350 Bristol Myers Squibb employees, representing more than 30 nations, ride a collective 6,200 miles to bring awareness to and advance cancer research. Rides span Europe (Country 2 Country 4 Cancer), Japan and Latin America (Continent 2 Continent 4 Cancer), and the United States (Coast 2 Coast 4 Cancer).

The C2C4C tradition began in 2014 when Edwin Klugh, a Bristol Myers Squibb employee from Arkansas, envisioned a charity event for his fellow employees in which they could volunteer and cycle long distance to honor their loved ones in the most constructive way possible: to raise funds for cutting-edge cancer research. Klugh worked with his colleagues to turn his vision into reality. In 2014, he and 52 Oncology employees kicked off the first Coast 2 Coast 4 Cancer riding nearly 3,000 miles across the United States. Compelled by the same vision, the C2C4C rides expanded to Europe in 2016, Japan in 2021, and Latin America in 2022.

The 2022 kit design features high visibility colors and patterns that celebrate the Bristol Myers Squibb brand.