Branding and Identity, Creative Direction, Design Systems, Environmental Graphics, Logo Design, Website Design

I worked closely with sole proprietor, Leah Solk, to develop this bespoke visual identity system. The mark needed to stand out in the male-dominated field and on construction sites while still feeling authentic to the female- and minority-owned firm’s style. The bold lettering reflects the modern aesthetic and rigor of the architectural practice; the unique color palette shows the warmth and character of the one-of-a-kind spaces the firm creates for clients.

June 2020