Branding and Identity, Creative Direction, Data Visualization, Design Systems, Iconography, Illustration, Logo Design, Motion Graphics

Working with a partner agency's initial consumer brand concept, I developed and oversaw the design team on the creation of the new visual identity systems and supporting guidelines for:

Global Banking and Markets
Merrill Edge
Merrill Lynch Wealth Management
Preferred Rewards
Private Banking and Investment
US Trust

I coordinated with each of these six lines of business to create logo-inspired supergraphic systems, unique color palettes, photography styles, and bespoke approaches to data visualization that addressed each distinct market need. To concept and design each visual identity along the bank’s wealth and product continuum and to address the systems holistically was a rare opportunity.

August 2013 to July 2014