Branding and Identity, Creative Direction, Design Systems, Logo Design, Packaging Design

Originally founded as a personal grooming line, Broome Street Barber draws inspiration from the energy and richness of New York City. The coming-soon-to-market personal care brand is committed to offering premium quality ingredients at an accessible price.

The distinctive icon references the angles of a traditional barber pole and ensures strong product recognition in crowded retail spaces. The signature deep green is reminiscent of luxury men's fashion and reflects the high quality organic ingredients. The simple and honest packaging delivered a refined aesthetic that complements any bathroom.

December 2024