Branding and Identity, Creative Direction, Creative Strategy, Design Systems, Environmental Graphics, Illustration, Logo Design

Sherle Wagner International has been the premier source for luxury hardware and bath accessories since its founding in 1945. The company is a heritage brand, now operated by the family’s third generation, and is known for its incomparable craftsmanship and attention to detail.

Over time, the expression of the brand became inconsistent: an audit of the existing portfolio showed over 17 unique variations of the logo being used and the poor reproduction quality didn't reflect the company's tradition of design and manufacturing excellence.

Wanting to preserve the brand's history and retain the original engraved qualities, I worked to optimize the existing monogram artwork. The refreshed typography pairs well with ornate details while also speaking to the company's more modern offerings.

This spirit of bringing the heritage brand into the future continued to comprehensive brand guidelines, including logo suite, color palettes, typography, advertising and social media, sales and spec sheet templates, as well as vocabulary, categorization, and terminology for sales representatives.

January 2020