Creative Direction for Bristol Myers Squibb

While working on and taking over the creative direction for the Bristol Myers Squibb account at Siegel+Gale (April 2021 to January 2022), I maintained and extended visual identity guidelines, icon and illustration libraries, and global brand design initiatives such as:

2021 holiday card design
2022 Coast 2 Coast 4 Cancer, 2022 Continent 2 Continent 4 Cancer, and 2022 Country 2 Country 4 Cancer bike kits
Brand launch corporate journey
Building signage programs
Heritage museum
Illustrated brand history video

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