In my 20 years of professional experience, I’ve worked across a wide range of industries, including bespoke design studios, museums and cultural institutions, publishing houses, and some of the most influential creative agencies. I am currently a Creative Director at Siegel+Gale, where I direct multidisciplinary teams to build and extend brands for global companies such as American Express. I have continued to take an active role in design work.

I am a native New Yorker, currently residing in Brooklyn, with an MFA from Yale University and a BA from Stanford University.

Experience

Creative Director, Associate Creative Director, and Design Director, Siegel+Gale, New York
October 2022 to present, January to October 2022, and April 2021 to January 2022

Collaborate with global clients to strategically create, manage, and extend enterprise brands, campaigns, branded programs, and products. Manage design teams and work closely with strategy, brand communications, and experience teams, as well as direct and oversee custom illustration, animation, and sonic work.

Select clients include American Express, Bristol Myers Squibb, NYU Langone Health, Omnicom, Philips, and SAIB.

Independent Designer and Creative Director
May 2018 to April 2021

Developed a thorough understanding of stakeholders’ project and business goals, and efficiently conducted relevant category research to provide market and audience insights as well as benchmarks for assessing creative work. Implemented full-service project management, including crafting complete scopes of work, phased project structures, and budgets as well as sourcing and managing additional creative resources and vendors such as production, printers, and programmers. Materials designed ranged from comprehensive visual identity systems and related brand guidelines, catalogs, icon suites, templates, fine arts publications, and more.

Select clients included the Berkeley Art Museum and Pacific Film Archive, Hu Kitchen, Landor Associates, Pearlfisher, Sarto Restaurant Group, Sherle Wagner International, Sir Kensington’s, Solk Architecture, SoulCycle, Stacy Bass Photography, and WeWork. Freelance clients prior to 2018 included Decker Design, Heavy Meta Design, InStyle Magazine, and the Yale School of Architecture.

Creative Director, PS212, New York
October 2014 to May 2018

Managed the creative arm of a small, fast-paced brand strategy and consulting firm. Expanded the firm’s design offerings from supporting graphics and one-off projects to a complete visual branding and design practice.

Select clients included BNY Mellon, CBRE, CMMB, GE, and Web.com.

Design Director, Brand Union, New York
April 2011 to October 2014

Created, managed, and extended complex global brands. Developed unique, strategically informed visual identities and corresponding brand guidelines; designed new branded pieces, such as whitepapers, annual reports, and presentations; and consulted on the design and branding of client created pieces.

Select clients included Bank of America, CBRE, Corporation for Travel Promotion, DuPont, Fashion Center Business Improvement District, Lahey Health, and Lincoln Center and Lincoln Center Education.

Senior Graphic Designer, Landor Associates, New York
March 2010 to March 2011

Managed relationships as the client-facing lead designer for global corporations such as CitiBank.

Additional experience includes:
Graphic Designer, A4 Studio (Maharam), New York; Exhibition Designer, American Museum of Natural History, New York; Graphic Designer, HvADesign, New York; Graphic Designer, Yale Center for British Art, Connecticut

Education

Yale University, MFA with Honors, 2004
Stanford University, BA, Art History with Honors, 2001
California College of the Arts (formerly California College of Arts and Crafts), enrolled as a non-degree-seeking student with a focus on Graphic Design and Illustration, 1998 to 2001

Recent Honors and Awards

2021 Transform Award, Silver, Best Visual Identity from the Healthcare and Pharmaceuticals Sector for Bristol Meyers Squibb with Siegel+Gale
2021 Transform Award, Bronze, Best Corporate Rebrand Following a Merger for Bristol Meyers Squibb with Siegel+Gale
2015 Transform Award, Gold, Best Visual Identity from the Property Sector for CBRE, with Brand Union
2014 Graphis Design Annual 2015 Merit Award for the Lahey Health visual identity system, with Brand Union
2009 Connecticut Art Directors’ Club Silver award for the 2009 Maharam holiday card, with A4 Studio
2008 Society for Environmental Graphic Design merit award for the redesign of the Hall of Human Origins, with the American Museum of Natural History design team

For more information, please contact me at amandarbowers@gmail.com